Peter Foley


Dr. Pete Foley is an innovation guide and consultant who specializes in applying insights from psychology, perceptual science and behavioral economics to create WOW! innovations. He combines 10 years experience studying the psychology behind the 'Ah Ha' moment, with 25 years as a serial innovator and consultant at Procter & Gamble that resulted in over 100 granted or published patents. He has extensive experience innovating consumer goods products, packages, retail and marketing strategies, designing and placing research, and leading multidisciplinary global teams. He also brings experience from the pharmaceutical and oil industries and as a biomimicry practitioner to create a broad pla…