Hilary Folger


Hilary Folger is a Partner at Lippincott, a leading brand consultancy. She recently managed the incredibly successful rebranding of Southwest airlines, supporting a YoY stock price increase of 125% and a #1 brand ranking among travel-related companies. In her role, Hilary is called upon to collaborate with CEOs and CMOs to define business and brand strategies for growth. She has worked with top tier clients for 13 years across 14 different industries. Her largest corporate rebrand was for a company with a market cap of 300B. Her work is constantly changing, from helping Samsung create a signature scent and sound, to creating new names and designs for the United Mileage Plus credit cards, t…