Shelby Gogulski


Shelby Gogulski is the 16-year-old CEO of Yourself Expression. Shelby started YSE after her mom denied her request for a pricey pair of bow bedazzled boots. Her mom suggested that she utilize the surplus of bows she already had to decorate boots. Shelby started by making boot bling from office clips. That crafty project led her to creating more interchangeable fashion concepts. Snap Jewelry is the largest of her three collections and the line featured on Shark Tank. Although she did not invent the concept she designs most of the collection and strives to keep it affordable. Shelby is often asked why she started a company at just 14 years old and her answer is pretty simple. When Shelby…