Jeff Hoffman

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Jeff Hoffman is a co-founder of ColorJar and is the Principal of ColorJar/SCALE, an entity that provides strategy consulting, workshops, and coaching to entrepreneurs around the world. Jeff is an accomplished entrepreneur and innovator in the fields of Internet, e-commerce, and entertainment. He is best known as a founder and CEO in the Priceline family of companies. Jeff works with President Obama's National Advisory Council on Innovation & Entrepreneurship, along with USAID and the State Department, for which he speaks worldwide on the topics of entrepreneurship and innovation. His talk "The Power Of Wonder" is featured on TED.com. Jeff launched his first software company, Competiti…
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