Melanie Notkin


Melanie Notkin is a media entrepreneur, bestselling author, keynote speaker, marketer, media personality, and leading voice of childless, often single, women. Notkin uncovered this growing demographic and given these women a voice with her brands: SAVVY AUNTIE® and OTHERHOOD®. Savvy Auntie is the lifestyle brand for the growing trend of (childless) aunts. She launched the Webby Award-nominated SavvyAuntie site in 2008. Her first book, "SAVVY AUNTIE: The Ultimate Guide for Cool Aunts, Great-Aunts, Godmothers and All Women Who Love Kids" is a WSJ bestseller. in 2009, she established Auntie's Day and the Coolest Toy Awards. Notkin's reported memoir, "Otherhood: Modern Women Findin…