Lena Phoenix


Lena Phoenix is the co-founder and COO of Xero Shoes. A 4th generation entrepreneur, she has experience starting, growing and selling companies across multiple industries. She is also an award-winning author. Lena attended Reed College and holds a BA from Naropa University. An experienced storyteller, Lena is a clear-eyed guide on the journey of turning a company from a spare bedroom hobby to a multimillion-dollar brand. Having worked in partnership with her husband, Steven Sashen, for over 15 years, she also can offer insight into the particular joys and challenges of starting a business with a spouse, including the pros, the cons, and when it's definitely not a good idea. Xero Shoes …