Ernan Roman


Ernan Roman is president of ERDM Corp. and author of “Voice of the Customer Marketing.” He was inducted into the DMA Marketing Hall of Fame due to his innovative Voice of Customer (VoC) research methodology and Customer Experience (CX) strategies. ERDM conducts specialized VoC research to identify CX strategies and actions. These strategies generate significant increases in revenue for clients including IBM, Mass Mutual, Gilt and QVC. Named by the Online Marketing Institute as one of the Top 40 Digital Luminaries and by Crain's BtoB Magazine as one of the 100 Most Influential People in Business Marketing. His widely read blog, Ernan's Insights on Marketing Best Practices appears in Huffi…