J.W. Cannon


J.W. is a longtime sponsorship and events expert with significant experience in developing successful strategic campaigns with high-profile brands such as The Home Depot, Bank of America, AutoTrader, and UPS. J.W. has negotiated almost a BILLION dollars in sponsorship deals over the course of his career. His experiences include being a part of the initial team that brought Home Depot's ESPN College GameDay platform to life, and the negotiation of a 70-university partnership with IMG College - the first and largest sponsorship deal of its type at the time. J.W.'s career spans a wide range of global business experience at the agency and brand sides, as well as both the small business and no…