Allen Adamson


Allen Adamson is a noted industry expert in all disciplines of branding. How organizations do – or do not - stay relevant is the subject of Allen’s most recent book, “Shift Ahead.” Following the approach of Allen’s previous books, “BrandSimple”, “BrandDigital”, and “The Edge: 50 Tips from Brands That Lead”, “Shift Ahead” offers up practical and readily applied lessons learned. Allen is Co-Founder and Managing Partner of Metaforce, a disruptive marketing and product consultancy which, unlike traditional firms, takes a multi-disciplinary channel-agnostic approach to marketing challenges. Prior to this Allen was Chairman, North America of Landor Associates, a global…