Abhay works globally with private and public sector organizations to develop digital engagement programs and innovation projects. Abhay has run strategic development programs for organizations as diverse as The Guardian (UK), Nordiska Museet (Sweden) and Asian Paints (India). His Digital Identity workshops have run in 10 countries. These highly focused and pragmatic workshops help organizations exploit the power of social media to build resilient employee-led Digital Identities. Participants include executives from Coca-Cola, Vodafone, Merlin Entertainment Group and Allen & Overy. Abhay is currently working on a flagship Smart City project with the second largest local government authority in the UK. He setup the Urban Innovation Lab which has produced breakthrough products and solutions in areas as diverse as transport and waste management. These solutions are now being scaled at a city level. Abhay has a research background in Biofeedback Gaming. He regularly speaks on digital culture at events such as TEDx, FutureEverything, Battle of Ideas, Creative Mornings, and Shift Happens.