Shelby Gogulski is the 16-year-old CEO of Yourself Expression.
Shelby started YSE after her mom denied her request for a pricey pair of bow bedazzled boots. Her mom suggested that she utilize the surplus of bows she already had to decorate boots. Shelby started by making boot bling from office clips. That crafty project led her to creating more interchangeable fashion concepts. Snap Jewelry is the largest of her three collections and the line featured on Shark Tank. Although she did not invent the concept she designs most of the collection and strives to keep it affordable.
Shelby is often asked why she started a company at just 14 years old and her answer is pretty simple. When Shelby was nine, her mom was diagnosed with breast cancer and had to undergo three years of treatment. As a way to process and cope, Shelby's family decided to create a bucket list for both the near and long term. Shelby was told that she can achieve it all if she dreamed big and worked hard.
Shelby believes that failure comes only from not trying and that all things in life should be done with a sense of urgency not knowing what the next day will bring. When she saw how much people loved to create, wear and change what they wore she decided Yourself Expression would be the next item on her bucket list.