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Troy Kirby

The most connected man in sports business, Troy Kirby has over 15+ years of experience in the field. He's worked at professional teams, college athletic departments, and has served as a contracted consultant for major vendors. Troy Kirby has been regarded as one of the top thought leaders in the sports business side of the industry, with a weekly newsletter to 12k professionals and a podcast of 15k listeners interviewing over 800+ executive guests. Troy Kirby is the founder/past president of the National Association of Ticket Sales & Operations, which oversees ticket professionals in college athletics; the founder of the Sports Sales Boot Camp; Board member at the Association of Luxury Suite Directors; and has been a keynote speaker for several industry conferences. Troy Kirby is considered the top expert of the secondary market, has keynoted both ticket broker conferences, and is widely appreciated for his input on the state of the secondary.


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