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Barbara Stegemann’s entrepreneurial vision was formed after her best friend—a soldier—was severely wounded in Afghanistan. Understanding that supporting Afghanistan’s economy was key to building stability for its people, Stegemann created The 7 Virtues, a company that sources organic, fair trade essential oils from countries experiencing turmoil (such as Afghanistan, Haiti, the Middle East and Rwanda).
Stegemann became known to millions of Canadians when she became the first woman from Atlantic Canada to land a venture-capital deal on the CBC TV show Dragons’ Den (The Canadian version of Shark Tank) —for The 7 Virtues Beauty. She went on to become the “Top Game Changer” in the history of the popular reality show for creating her social enterprise.
Since then, Stegemann has been named one of Canada’s Top 100 Most Powerful Women in Canada; won the APEC Women and the Economy Summit Award from the US Department of State; won the Ernst & Young “Entrepreneur of the Year Award in the Emerging Entrepreneur category”; was ranked as one of Profit Guide magazine’s “Top 30 Cool and Fabulous Canadian Entrepreneurs”; and was also made the first female Honorary Colonel in the history of 14 Wing Greenwood base, Royal Canadian Air Force.
Stegemann is the author of the bestselling book, The 7 Virtues of a Philosopher Queen, a book which has empowered women (and men) to launch companies, run for public office, and end bullying. Her compelling story of overcoming adversity through the power of stoic wisdom is the subject of the feature-length documentary Perfume War. The film tells Stegemann’s entrepreneurial story and has garnered many awards, including Best Humanitarian Film, Sedona Film Festival, Arizona; and the Vanguard award for cutting-edge ideas at the Artemis Film Festival, Santa Monica, California.

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Adapt and You Will Succeed. Guaranteed: Embracing a Pivot to get to Profit

Barb Stegemann

Best selling author, Barb Stegemann shares how living the stoic virtues that guided warriors through war and strife for thousands of years stand the tests of time and if followed, will lead you to success and joyful living guaranteed. She shares how wonder instead of judgement will lead you to all of the resources you need. She shares stoic wisdom that Churchill and Aurelius used from Plato and Socrates to Mary Wollstonecraft. These principles apply to our lives today, they just manifest themselves in different ways. The root is following your ethics and the daily practice of the virtues.

Barb shares how she too uses this wisdom successfully in her own social enterprise, The 7 Virtues was experiencing retail challenges as many businesses try and navigate the generational buying shift to Millennials. She herself had to adapt and she ended up launching a new contemporary peace perfume line with the fastest growing beauty giant in the world, Sephora.

“I wrote a book on the stoic virtues and I still am in awe that if you follow it, these principles will lead you to success and joy guaranteed.”

– Barb Stegemann

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