Andrew (Andy) Bringuel, II, was a FBI Supervisory Special Agent (SSA) Instructor/Consultant/Researcher at the FBI Academy’s Behavioral Science Unit with over 27 years. He has extensive experience as a researcher, trainer, negotiator, consultant, investigator and manager before retiring in April 2017.

Andy has a Bachelor’s and Master’s degree in Criminology and Education, respectively. He managed two successful research programs including the Behavioral Informatics Technology Studies (BITS) program which looked at 21st century technologies and impact on human cognition and behavior as well as the Terrorism Research Analysis Program (TRAP) that was awarded the Thomas Jefferson Award for research by the University of Virginia.

Mr. Bringuel provides the rarest of combinations including operational investigative experience, management experience, academic research told in a practical and humorous instructional style.

A dynamic public speaker who has taught around the world, he ties academic concepts to compelling story-lines like the use of deception while working as an undercover Agent for a year, or the use of quantitative and qualitative analysis in finding a key piece of evidence of a bomb used to kill a federal judge, or the use of trust and control to influence the behavior of a criminal informant.

Whether you are looking to better understand relational leadership principles to improve employee relations or how to improve sales through the use of behavioral analysis assessments for targeted negotiations Andy Bringuel can help.

The BSU, LLC has a broad portfolio with training on a number of topics including Cyber Security affecting (Wetware ) Human Factors, and understanding the science of happiness to improve stress management and resiliency or improve emotional intelligence through mindfulness training the BSU, LLC should be who you call.

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Andrew Bringuel, II

This topic can be an hour long keynote to three day course on influence and sway indicators that impact negotiations styles. This lecture talks about the common failure in sales which is making the sale before knowing what the customer/client craves. What the customer/client craves is defined as their self-interest or benefit and all successful sales put those benefits up front. Collecting and analyzing the intelligence allows the salesperson to choose which negotiation style is most likely to succeed from high or low positional bargaining or interest-based negotiations.

Knowing what the customer craves allows the sales person to do a better job using the 3M model of message, messenger, and method. The intelligence gathered becomes the sales “message” and matching the sway and influence data points identifies the best “messenger” and what “method” should be used to consummate the deal.

This lecture explains how to use an intelligence-based approach through the elicitation process of pre-suasion that leads to better solicitation processes for persuasion resulting in higher levels of consummation (closing the deals) and improved customer relations leading to post-suasion. Knowing how “marketing” compliments “sales” and how sales promotes good customer relations is critical to sustainable sales accounts.


  • Three styles for negotiations
  • pre-suasion, persuasion, and post-suasion
  • elicitation, solicitation, and consummation processes

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