Being a Trusted Advisor
That very special business relationship is not just a catch-phrase. If present, it transforms business relationships for both parties in actionable and measurable ways. Trusted advisor relationships get more done, faster, at less cost, and with qualitatively better results. Trusted advisors’ advice is taken; their client retention rates go up; and their impact is broad. Trusted advisors have mastered some skills, but also some mindsets. The trust equation, and the process of trust creation, are distinct ways to achieve both.
Charles H. Green (co)wrote the book (literally) on the subject. He talks about the benefits of trusted advisor status, and how professionals can achieve it. This Cast includes examples, practical steps, and a Top Ten list of actions you can take.
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