A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth! William is the CEO of Reach, the global leader in personal branding with coaches in 45 countries and products that have been used by a million+ people. A personal branding pioneer with more longevity than anyone in the field, he has been credited with turning the concept of personal branding into a global industry. William believes that personal branding ignites potential and bolsters trust, loyalty and engagement between an organization and its people. He's passionate about helping global brands activate their talent through the power of personal branding and social media. Amex, British Telecom, Gucci, IBM, J&J, LinkedIn, Microsoft, Pepsi and Target are just a few in a long list of clients. Audience members leave his high-energy events inspired and ready to take action to increase their success while delivering greater value to their teams and organizations. A thought-leader on the topics of personal branding and social media, he has appeared on BBC TV, Discovery, Fox News and NPR and has been featured in countless publications, including Time, Fast Company and Entrepreneur. William is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and writes a regular column for Forbes.

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Building Brand YOU! Three Steps to a Winning Personal Brand

William Arruda

Personal branding is increasingly recognized as a must-have skill for every leader. It provides the sense of stability, empowerment, value-creation and recognition leaders need to succeed in today’s increasingly dynamic marketplace.

Personal branding is about being yourself – your best self – in support of your career, your team and your organization. William has been leading the personal branding industry longer than anyone else; and he shares what he has learned in this highly interactive and actionable presentation. He takes you through his proven, three-step personal branding process so you can learn the secrets of building and communicating your winning personal brand.

This inspiring presentation is ideal for customer-facing employees, leaders and emerging leaders.

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