While serving as the Director of Mental Training for the St Louis Cardinals, Dr. Jason Selk helped the team win their first World Series in over 20 years, and in 2011 he assisted the Cardinals in the historic feat of winning their second World Championship in a six-year period.

Dr. Selk is a regular contributor to Forbes, INC, Success, Shape, and Self Magazine; ABC, CBS, ESPN, and NBC radio and television; and has been featured in USA Today, CNBC, and Men’s Health. Dr. Selk’s second book, Executive Toughness, is a best-selling business book and his first book, 10-Minute Toughness, is on pace to be one of the best-selling sport psychology books of all time. Dr. Selk’s book Organize Tomorrow Today was ranked by CEO READ as the 13th best-selling business book of 2016. His latest book Organize Your Team Today was recognized by Bloomberg as one of the top ten best leadership books of 2018.

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Coaching Clients to Success: Using 2-1-1 to Increase Credibility and Referability

Jason Selk

Become a master of strategic communication by learning how to follow a simple and highly-effective method of coaching clients into the “cycle of mental toughness.” Individuals will be significantly more effective and in turn more able to increase their business to reach and exceed potential.


  • Knowledge mastery of "cycle of mental weakness" and "cycle of mental toughness."
  • Understanding and execution of 2-1-1 coaching method with current clients and prospects
  • 2-1-1; 2 Compliments, 1 piece of advice, 1 lesson

Every Program Purchase Includes

  • Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
  • Expert Feature Management: Customized features are available to Cast participants per Client specification.
  • Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.