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In this age of constant change, disruption, and innovation, entire industries have lost relevance due to newly available technologies and business models. Could consumer, automotive, and hotel industries have predicted the innovation provided by companies like Amazon, Uber, and Airbnb? And what is around the corner for organizations currently in charge? In order to maintain a successful organizational trajectory, you need to disrupt rather than be disrupted.
Wharton School Professor and disruption guru Jonah Berger will explain how organizations can make themselves “disruption-proof.” Discover how certain companies are more likely to suffer, how the people in charge should reconsider their competitive set to provide better service to consumers, and how to maintain a level of innovation and energy to guarantee success. From changing current approaches to redefining competition, Dr. Berger provides a helpful framework for company survival in this new age.
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