jonah-berger-program-6

Why do some things catch on while others fail? What makes online content viral? And why do some products, ideas, and behaviors get more word of mouth than others? Professor Jonah Berger is an expert on the behavioral science that underlies these questions.

Berger is a Professor at the Wharton School at the University of Pennsylvania. He has published dozens of articles in top-tier academic journals, and popular accounts of his work frequently appear in popular outlets like the New York Times, Wall Street Journal, and Harvard Business Review. His research has also been featured in the New York Times Magazine's "Year in Ideas." Berger has been recognized with a number of awards for both scholarship and teaching, including various early career awards and being named Wharton's Iron Prof (an award for awesome faculty research).

Dr. Berger has helped a variety of companies and organizations get their products, ideas, and initiatives to catch on. From Fortune 500 companies to small start-ups, and multinationals to non-profits, Berger has helped drive new product adoption, sharpen effective messaging, and develop marketing strategy.

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Disruption-Proof

Jonah Berger

In this age of constant change, disruption, and innovation, entire industries have lost relevance due to newly available technologies and business models. Could consumer, automotive, and hotel industries have predicted the innovation provided by companies like Amazon, Uber, and Airbnb? And what is around the corner for organizations currently in charge? In order to maintain a successful organizational trajectory, you need to disrupt rather than be disrupted.

Wharton School Professor and disruption guru Jonah Berger will explain how organizations can make themselves “disruption-proof.” Discover how certain companies are more likely to suffer, how the people in charge should reconsider their competitive set to provide better service to consumers, and how to maintain a level of innovation and energy to guarantee success. From changing current approaches to redefining competition, Dr. Berger provides a helpful framework for company survival in this new age.

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