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Doing Well By Doing Good
Barbara Stegemann shares the story of how she launched The 7 Virtues Peace Perfumes out of her garage and on her visa card in Nova Scotia — a brand that is now not only competing with other luxury perfumes, but has created a new movement of Clean & Conscious beauty at Sephora, the fastest growing beauty retailer in the world.
With compelling storytelling, she shines light on her approach to business, and explains how social enterprise can be used to help reverse global issues, such as war and poverty, around the world. She shows us that the Return on Investment and the Return on Love are not mutually exclusive. We can (and must) have both together.
“Nine out of ten Millennials will switch brands for one with a cause. We have a cause.”
– Barb Stegemann
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