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How to Generate Big, Bold Ideas That Propel Your Business and Accelerate Your Career
In the fourteen years, I ran Cosmopolitan, I increased circulation by 30 percent and took Cosmo to #1 in single copy sales of all magazines. A large part of my success at Cosmo (and today as a mystery author) is due to the fact that I’m a super idea person, and I use several very methodical strategies to create winning, money-making concepts.
- Understanding the biggest great-idea barricade we face in our jobs: TTWWADI (“That’s the way we’ve always done it”)
- How to use the “4 B’s” to take any idea to a dazzling new level
- Now, how to execute: the way to turn ideas into ACTION
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