A citizen of the world with boundless energy and a genuine passion for human potential, William Arruda has the distinct privilege of having delivered more personal branding keynotes to more people in more places than anyone else on earth! William is the CEO of Reach, the global leader in personal branding with coaches in 45 countries and products that have been used by a million+ people. A personal branding pioneer with more longevity than anyone in the field, he has been credited with turning the concept of personal branding into a global industry. William believes that personal branding ignites potential and bolsters trust, loyalty and engagement between an organization and its people. He's passionate about helping global brands activate their talent through the power of personal branding and social media. Amex, British Telecom, Gucci, IBM, J&J, LinkedIn, Microsoft, Pepsi and Target are just a few in a long list of clients. Audience members leave his high-energy events inspired and ready to take action to increase their success while delivering greater value to their teams and organizations. A thought-leader on the topics of personal branding and social media, he has appeared on BBC TV, Discovery, Fox News and NPR and has been featured in countless publications, including Time, Fast Company and Entrepreneur. William is the bestselling author of the definitive books on executive branding, Ditch. Dare. Do! and Career Distinction and writes a regular column for Forbes.

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LinkedIn: 3 Steps to Success

William Arruda

In a world where people learn about you online before meeting you in person, LinkedIn has become the most powerful tool for expressing your personal brand. Not having a LinkedIn profile sends a message that you aren’t serious about your career; but just having a profile is not enough.

You need to understand how to use LinkedIn to manage your career and deliver greater value to your team and your company. You need a profile that stands out from myriad others to attract the attention of decision makers. You need a connection strategy that will rocket you towards your goals. And you need to know how to integrate LinkedIn into your comprehensive social media plan. Learn how to build a stellar profile, nurture your network and enhance your performance at work through the power of LinkedIn.

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