The Elephant, The Rider and The Path – How to Guide People to the Best Decisions and Experiences
As we all know too well, appealing to people’s logic rarely succeeds, instead of appealing to their emotions is far more effective. When done right, this is known as “Designing the Path”, a process built on the latest behavioral science to guide people through a journey that has people feel and understand you, your brand, and your values. This approach is at the core of everything from great media, or events, to theme park design and even corporate recruiting.
Learn the three-stage design process and why we need to work backward from our desired results;
The surprising behavioral biases that affect our decision-making and how to best apply them to impact how people engage with your brand and value it;
The five biggest mistakes people are making throughout the process and how to design a Path that reduces cost increases engagement, and catalyzes creativity.
Every Program Purchase Includes
- Gear Checks and Final Systems Check: Your Geniecast Experience Specialist will test the audio, video, and internet connection for your primary location as well as the Genie (Presenter).
- Expert Feature Management: Customized features are available to Cast participants per Client specification.
- Live Technical Support: We’re with you every step of the way to ensure a smooth end-to-end Cast experience.