The Power of Purpose: How Business Can Be A Force For Good
Purpose is the buzzword of the moment, with billion-dollar purpose-driven brands like Tesla, Patagonia, and Adidas leading the cultural revolution around the business as a force for good. But what is purpose? What are some of the myths and misconceptions around it? And how can C-suite leaders in business and culture harness its power in order to create compelling brand propositions for a new generation of socially-aware consumers – as well as attracting the best employee talent who want to do meaningful work?
In this illuminating talk, Afdhel Aziz reveals principles distilled from his consultancy Conspiracy of Love (which works with Fortune 500 companies like Red Bull, Adidas, Mondelez, Diageo, and more) and his Forbes column ‘The Power Of Purpose’ that unlock purpose authentically and help introduce the topic in an inspiring and uplifting way.
- Understand how to seize the power of purpose in your business
- See how leading companies in the world are using purpose to future-proof their business
- Get inspired and inspire your teams and boost employee engagement and the ability to innovate
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